The Low-Pressure Playbook To Sell High-Ticket in 2026 ft. Dean Kozora
Sales in 2026 is VASTLY different than it was a few years ago, but so many coaches and entrepreneurs are still trying to use these old tactics. The thing is, you're wasting your leads and potentially destroying your reputation in the process. Sales in 2026 has to be WAY more chill than it ever used to be. You've got to be real, honest, transparent, and HUMAN most of all. But this is a tough thing to do when you're used to hearing about extreme efficiency in every process, and automating every touch point. Dean Kozora joins us today to talk about what's actually working across the many sales teams he's building and managing. This is absolutely essential for every business owner to understand, because it's the thing that'll make or break you this year.
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Show Notes
Sales in 2026 is VASTLY different than it was a few years ago, but so many coaches and entrepreneurs are still trying to use these old tactics.
The thing is, you're wasting your leads and potentially destroying your reputation in the process.
Sales in 2026 has to be WAY more chill than it ever used to be. You've got to be real, honest, transparent, and HUMAN most of all.
But this is a tough thing to do when you're used to hearing about extreme efficiency in every process, and automating every touch point.
Dean Kozora joins us today to talk about what's actually working across the many sales teams he's building and managing.
This is absolutely essential for every business owner to understand, because it's the thing that'll make or break you this year.
In this episode:
0:00 Intro
0:31 How Dean got into sales
9:05 Biggest challenges in sales
13:40 Addiction
19:12 Life gets better
25:07 Why it's hard for men to trust
27:36 Focusing on you and your own business
32:50 Low hanging fruit for sales teams
35:14 What does a sales rep need to steward better?
41:46 How the sales industry is changing
47:35 Leaning in vs Leaning out in a sales call
50:29 Follow ups?
59:37 Business model
1:02:02 Predictions for 2026
1:04:40 Giving
Resources:
Dean Kozora on FB: https://www.facebook.com/dean.kozora.90/
Dean Kozora on IG: https://www.instagram.com/dean.kozora/
Hardly Selling: https://hardlyselling.com/
SalesCon 2026: https://salescon.events/2026
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