Season 2 · Episode 224
#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing
November 1, 202215m 31s
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Did you know that closing too many clients can be a bad thing?
I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.
In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.
In this episode you’ll discover:
- Why "winning" too many clients is a bad thing
- The ideal close rate for your sales process
- What to do if your close rate is too high
- Avoiding the scarcity mindset of wanting to win every client
- Sales leads vs. marketing leads - and why they are important
- When to raise your rates
For full show notes, visit https://6figurecreative.com/224