Unlocking India's massive growth potential - A conversation with Tata Starbucks
5THWAVE - The Business of Coffee and Hospitality · World Coffee Portal
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Show Notes
In a new three-part series, we're exploring the exciting growth potential for coffee businesses in India - from international chains and the rise of specialty coffee to the increasing recognition of Indian grown coffees.
To kick things off, we're speaking with Deepa Krishnan, Chief Marketing Officer of international powerhouse Tata Starbucks - a joint venture between Starbucks and India's Tata Consumer Products.
In this fascinating conversation Deepa shares insights on Tata Starbucks’ expansion strategy, how Indian coffee culture is evolving and what is driving this vast and vibrant market.
Credits music: "My Love" by Baron Goodlove in collaboration with The Coffee Music Project and SEB Collective
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