Understanding consumer behaviour
In today's episode we're diving into the topic of market research and exploring how operators can gain a deeper understanding of their consumers.
5THWAVE - The Business of Coffee and Hospitality · World Coffee Portal
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Show Notes
In today's episode we're diving into the topic of market research and exploring how operators can gain a deeper understanding of their consumers.
In conversations with Dr. Ernest Baskin, Associate Professor, St. Joseph’s University of Philadelphia, Blonnie Whist, Insight Director, Lumina Intelligence, and JP Then, Co-founder of Crosstown and Founder of online ordering system Slerp, we unpack the latest behavioural trends in hospitality and find out how gathering regular consumer data and insight can help operators better understand their trading environment and maximise sales.
Credits music: "Do You Know" by Steve Ray Ladson in collaboration with The Coffee Music Project
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