Why pro golf is going all in on Netflix
Netflix’s announcement that it will be producing a behind-the-scenes all-access series on pro golf might seem like a win for core golf fans. But the real opportunity is in trying to replicate the massive success Formula One enjoyed when it exposed the world of auto racing to a whole new audience. Dan Rapaport talks to the series creators about what the show hopes to cover, how it will be produced, and who stands to benefit most.
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Show Notes
Not until Netflix released “Drive to Survive”, its multi-season behind-the-scenes look at Formula One racing, did the sport really take hold in the U.S. It explains why top PGA Tour players have agreed to let Netflix cameras shadow them like never before in 2022. If golf enjoys a similar surge in popularity, the pie will get bigger for everyone. In this episode of Local Knowledge, Dan Rapaport talks to the show’s creators to understand what they hope to achieve with the new show, and how they hope to tell the story of golf to a whole new segment of fans.
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