“Lower Scores Today!!” The rise and fall of the golf infomercial
Why were those zany golf infomercials that promised average hackers magic cures so ubiquitous for a time on TV, and why have they mostly disappeared? Alex Myers revisits the golden age of the golf infomercial, what made them so effective, and even what happened to some of their biggest stars.
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Show Notes
Not so long ago golf on TV was filled with a series of breathless infomercials that promised desperate golfers the cure for their ailing games. The products themselves didn’t always deliver on their promises, but the ads were at least effective in hooking consumers, sometimes in a big way. Alex Myers revisits the golden age of the golf infomercials, why they worked, and why they’ve generally disappeared.
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