3 Clips Podcast by Castos

In this episode, we’re breaking down the great work that goes into the narrative podcast Bodies, with creator and host Allison Behringer. This is a highly produced and deeply researched show that leaves no details left unattended. Host Jay Acunzo and Behringer get into the great value of prep calls, research, and editing; how Allison conceived of her show by following her curiosity; the process Allison went through to pitch her show and get support from KCRW; and so much more—as we do! SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. INSIDE THIS EPISODE: Bodies can be found here: https://www.bodiespodcast.com/ Follow Bodies host Allison Behringer on Twitter here: https://twitter.com/albtweetin Follow Bodies on Twitter here: https://twitter.com/bodiespodcast From Play It Forward: This week’s recommended podcast is Here Be Monsters: https://www.hbmpodcast.com/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clips

This week: a listener mailbag. Host Jay Acunzo and producer Andrea Muraskin answer your questions, with a particular focus on narrative-style podcasting. Topics include resources for learning the craft, how to face down an edit, and how to research guests. Plus: is there a measurable benefit to making a narrative podcast as opposed to an interview show? Big thanks goes out to everyone who submitted questions. We’re going to keep doing these, so send your questions on any aspect of podcasting to Jay on Twitter: https://twitter.com/jayacunzo/, or email [email protected]. You can also reach Andrea on Twitter: https://twitter.com/Andrea_MuraskinSUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-shows* * *You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsThanks for listening!

On this episode we are so excited to feature podcasting superstar (or as we say on the show, superhero!) Kristen Meinzer. And we’re breaking down By the Book—the hit show Kristen co-created and co-hosts with Joleta Greenberg—which is going into its eighth season! Kristen brings her wealth of knowledge as someone who’s been in the industry for over a decade; who’s hosted, produced, and created numerous shows; and who’s written the must-read book for podcast creators: So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen. Host Jay Acunzo and Kristen get into many key topics, like why structure is a must, ways to connect with your audience, how to deal with listener criticism, and why you should focus on your show’s content instead of obsessing over your microphone—and more. This is a great one, featuring one of the best in the business; you won’t want to miss it! SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: By the Book can be found here: https://bythebookpod.com/Follow Kriten Meinzer on Twitter here: https://twitter.com/kristenmeinzerFind Kristen and Joleta’s book based on By the Book, How to be Fine: https://www.harpercollins.com/products/how-to-be-fine-jolenta-greenbergkristen-meinzerFind Kristen’s book, So You Want to Start a Podcast: https://www.harpercollins.com/products/so-you-want-to-start-a-podcast-kristen-meinzerFrom Play It Forward: This week’s recommended podcast is Movie Therapy with Rafer and Kristen: https://www.raferandkristen.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

Ryan is an author, public speaker and leadership coach, with a background in corporate management. His podcast is a way for Ryan to learn, along with his listeners, the qualities of excellence in leadership. But here’s the thing about leaders: they’re used to talking in front of people, used to being behind a mic. So how does Ryan get his guests to open up, avoid canned answers, and give his listeners something they haven’t heard before? On this episode, Ryan Hawk shares tips and stories about how to be persistent about getting that dream guest without coming off as obnoxious, the importance of preparation, an unconventional way to start an author interview, and more. Plus, 3 Clips host Jay Acunzo dishes on his worst interview ever. SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: The Learning Leader Show can be found here :https://learningleader.com/podcast/Follow Learning Leader Show host Ryan Hawk on Twitter here:https://twitter.com/RyanHawk12From Play It Forward: This week’s recommended podcast is Intentional Leader https://www.calwalters.me/podcast-1Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

We also hear about the collaborative ethos of creating Far Flung, what exactly all the many people on a big production like this do, Saleem’s experience working on a TED production, and what Saleem means when he says about his work in general is that he’s creating Sesame Street for adults. SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Far Flung can be found here: https://www.ted.com/podcasts/far_flung_with_saleem_reshamwalaFollow Saleem Reshamwala on Twitter here: https://twitter.com/kidethnicFrom Play It Forward: This week’s recommended podcast is The Philosopher’s Zone: https://www.abc.net.au/radionational/programs/philosopherszone/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

Today, we’re re-airing one of the most popular episodes from the 3 Clips archives. We're back next week with a brand-new guest and podcast to dissect!SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Richard's Famous Food Podcast can be found here: https://gimletmedia.com/shows/startupFollow RFFP host Richard Parks III on Twitter here: https://twitter.com/abexlumbergFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

Host Jay Acunzo gets into great topics with Cody and Ashley, starting with, how, just how do they put out a well researched and fact-checked show every single day? This episode also covers topics of performing on the mic, how these two make a co-hosting relationship work, how to communicate science to a general audience, and more. And to that last topic, being a science communicator to a wide audience, Ashley had a great thought to add after we recorded, so hang out past all the credits and even past the closing theme music to hear what she had to say. It’s worth it! SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Curiosity Daily can be found here: https://www.curiositydaily.com/Follow Curiosity Daily on Twitter here: https://twitter.com/curiositydotcomFollow Ashley Hamer on Twitter here: https://twitter.com/smashleyhamerFollow Cody Gough on Twitter here: https://twitter.com/producercodyFrom Play It Forward: This week’s recommended podcasts are, from Ashley, Everything is Alive: https://www.everythingisalive.com/ and from Cody, Citations Needed: https://podcasts.apple.com/us/podcast/citations-needed/id1258545975Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Sidedoor can be found here: https://www.si.edu/sidedoorFollow Sidedoor host Lizzie Peabody on Twitter here: https://twitter.com/LizziePeabodyFollow Sidedoor on Twitter here: https://twitter.com/SidedoorPodFrom Play It Forward: This week’s recommended podcast is https://thesecretadventuresofblackpeople.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clips THANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

In this episode we feature Kinsey Grant, host of the interview podcast Business Casual. It’s part of the business media outlet Morning Brew. Kinsey is a young journalist and interviewer who sits down with some of the biggest names in their field. She’s interviewed the likes of Mark Cuban and Mary Barra, Arianna Huffington and Meg Whitman. In our conversation with Kinsey, we break down her interview with former Google CEO (and oh so much more) Eric Schmidt.We take a deep dive into “the art of the interview” and explore how Kinsey books, preps for, and engages with her guests to get the insights she knows her audience will appreciate.NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Business Casual can be found here: https://www.businesscasual.fm/Follow Business Casual on Twitter here: https://twitter.com/bizcasualpodFollow Business Casual on Instagram here: https://www.instagram.com/businesscasualpod/Follow Kinsey Grant on Twitter here: https://twitter.com/kinseygrantFrom Play It Forward: This week’s recommended podcast is Code Switch: https://www.npr.org/podcasts/510312/codeswitchFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

The show we’re discussing with Jay, Standing Ovation, is kind of like 3 Clips, but for public speaking. Each episode, Jay interviews a public speaker and together they break down a favorite story that the guest tells on stage - with clips from those talks. Jay Baer knows a thing or two about podcasting, both from the three shows he hosts and the shows he’s helped other companies launch through his business, Convince and Convert. On 3 Clips, he shares tips on how to ask guests questions they’ve never been asked before, the importance of signaling key lessons to your audience, and how to distill those lessons from your guest. Plus, a show-stopping impression of a vomiting cat! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/SHOW DEVELOPMENT COURSE: GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Standing Ovation can be found here: https://www.jaybaer.com/podcast-category/standing-ovation-podcast/Follow Standing Ovation host Jay Baer on Twitter here: https://twitter.com/jaybaerThis week's Play It Forward suggested podcast is here: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=CthwaS0bQ7yxChVJ6Be9tg&nd=1Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR:Wistia offers tools for marketers and entrepreneurs to host, distribute, and grow their podcasts and videos. They believe in using creativity to make business more human. Explore their products and their original series about building creative brands at wistia.comThanks for listening!

In this episode, Jay and Cherie get into it with seven questions from you! They talk about everything from the key role of premise development (you knew we’d go there!), to why slack in your production process is really helpful, to the benefits of hosts playing the role of explorer rather than expert, and more. Do you have a question for Jay? Please post it on his Twitter feed: he’s @JayAcunzo. He’ll definitely answer you there, and we may feature your question in a future Listener Mailbag episode. You can expect them about every other month. Thank you! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Ask 3 Clips host Jay Acunzo your question on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

If there was a podcasting cookbook, you could imagine a variety of chapters: shows about culture, science shows, comedy podcasts, etc. For example, for a culture show "recipe," you might take one host, add two commentators, sprinkle in a bunch of sound bites from the media, and add a generous helping of music. But the podcast we’re featuring in this episode has a recipe you won’t find in any cookbook: mixing science, culture, music, history and comedy in one delicious dish. In Those Genes is an award-winning show “that uses genetics to decode the lost histories of African descendants through the lens of Black culture.” It’s the brainchild of Janina Jeff, a geneticist and public speaker whose pitch was selected out of 18,000 (!!) for Spotify’s Sound Up Bootcamp. Also joining us is Sam Riddell, an independent media producer in charge of coaching Janina and spicing up the audio with music, movie clips, sound effects and more. You’ll hear how Janina and Sam make the complex simple, tackle sensitive topics around race and racism, and have a whole lot of fun on the way. SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: In Those Genes can be found here: https://inthosegenes.comFollow In Those Genes host Dr. Janina Jeff on Twitter here: https://twitter.com/inthosegenespodFollow In Those Genes lead producer Sam Riddell on Twitter here: https://twitter.com/slamriddFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

On this episode of 3 Clips, we learn how Chris and Sylvie worked to remove the barrier between who you are, and who's coming through on the microphone - and techniques to get your guests to do the same. Jay, Sylvie and Chris also discuss following your curiosity as an interviewer and why audio, compared to video, can be liberating. Wistia (as you may know if you listen to this show often) is a software company focused on video and podcasting marketing, analytics, and audience growth. Talking Too Loud is a show about entrepreneurship that doesn’t simply have founders stop by to talk about their success stories. Instead, it focuses on the tough problems behind building a business that have no black-and-white answers -- the gray, the nuance, the messiness.SUBSCRIBE TO JAY'S NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Talking Too Loud can be found here: https://wistia.com/series/talking-too-loudFollow Talking Too Loud host Chris Savage on Twitter here: https://twitter.com/csavageFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

What do folks from public radio learn about show development that the rest of us don't understand? How do some of the top shows in the world START? What techniques, processes, or mental heuristics do professional showrunners use to ensure that they're developing strong show premises and IP -- not just "yet another" podcast about the same topics as their competitors?Today, we go inside a live call from our latest podcast workshops, and we hear from Nate Tobey and Jen Poyant.Nate Tobey (formerly of APMG and WGBH) is the director of content at 10% Happier, and Jen Poyant (former WNYC producer and co-founder of Stable Genius Productions) is their Executive Producer.10% Happier is a mindfulness and meditation tech company, co-founded by ABC News and Good Morning America anchor Dan Harris, and on the back of Harris's very popular podcast (also called 10% Happier), the company decided to create a slate of shows.On the call, Jay interviews Nate and Jen, with students chiming in near the end.Interested in our workshops? These are 8-week intensives taken with a cohort of others. Learn more here: https://jayacunzo.com/growable-showsSUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-sharesINSIDE THIS EPISODE: 10% Happier can be found at https://www.tenpercent.com/Follow Jen Poyant on Twitter at https://twitter.com/jpoyantFollow Nate Tobey on Twitter at https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

In our special holiday bonus episode, Jay is joined by 3 Clips producers Cherie Turner and Andrea Muraskin, where they each gift one memorable clip from a show they love to the group -- then dissect it together.The group talks about developing and capturing strong characters when you create nonfiction shows ... playing with form and taking risks with what a podcast should actually sound like ... and how to end episodes strong ... and more!SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/. ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Andrea's clip was from this episode of Radio Diaries: https://www.radiodiaries.org/walter-backerman-seltzer-man/Cherie's clip was from this episode of The Allusionist: https://www.theallusionist.org/allusionist/tag/ImagineJay's clip was from this episode of Radiolab: https://www.wnycstudios.org/podcasts/radiolab/episodes/91569-memory-and-forgettingFollow Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/Follow Cherie Turner on Twitter here: https://twitter.com/CherieLouiseTFollow Andrea Muraskin on Twitter here: https://twitter.com/Andrea_MuraskinYou can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Kristen shares thoughtful insights into how she preps for and conducts interviews that specifically serve the needs of her listeners. She also talks about how she navigated rising to the occasion when the stakes got high: Kristen was told just days into her new job at Shopify that she’d be taking over the podcast hosting duties from Harley Finklestein, the company’s president. And then she learned that he’d be her first interview guest for the show. Talk about pressure! A key component to Kristen’s, and by extension the show’s, success is how much thought went into developing the show’s premise. Also critical is that Kristen has a deep understanding of the retail world and she is actively involved in the community she serves. In other words, she knows who her audience is and the type of information they will benefit from, and then she goes and gets it. Resilient Retail launched in October of 2020 and is a twice-weekly interview show that focuses on the world of retail, with a particular focus on serving small business owners trying to figure out the online space. Resilient Retail also has a YouTube channel and a robust five-year growth plan that extends far beyond the podcast. Please join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Kristen about all that she has learned and how she’s applying that to create just the right kind of interview show that will serve her growing audience.INTRODUCING GROWABLE SHOWS, a new on-demand course about show development from Jay:https://jayacunzo.com/growable-showsJOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. INSIDE THIS EPISODE: Resilient Retail can be found here: https://resilient.shopify.com/season-oneFollow Resilient Retails host Kristen LaFrance on Twitter here: https://twitter.com/kdlafranceFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Juleyka has worked behind the scenes in various capacities on many hit shows, including 70 Million, Latina to Latina, Driving the Green Book, Marvel’s Voices, Code Switch, and more Her depth of experience merged in a flash to become one of her newest hits: How to Talk to [Mamí & Papí] About Anything. The show went from idea to launch in just three weeks, but of course it took Juleyka’s years of work in podcasting to make something like that possible. This show is personal, which is why Juleyka cast herself in a role she wouldn’t normally choose: she’s the show host and narrator. How to Talk to [Mamí & Papí] About Anything addresses issues that adult children of immigrant parents may have a hard time talking to their parents about. Juleyka herself is from the Domincan Republic and moved to the US when she was 10, so she makes the perfect stand-in for her audience, because she is the audience. In each episode, a guest shares a testimonial of an issue they face, and this is followed by an interview between Juleyka and an expert in the field, where they discuss the issue at hand. Most importantly, the show is resonating with listeners. In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Juleyka Lantigua Williams about the large and small choices that make How to Talk to [Mamí & Papí] About Anything a success - and how it was the perfect combination of Juleyka following her well-honed instincts and tapping into her high tolerance for risk that made it happen.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. JAY'S WORKSHOPS & COURSES FOR PODCASTERS: Consider the course, Growable Shows, if you're trying to turn your rough ideas into a better premise for your podcast -- one that prompts subscription and sharing. https://jayacunzo.com/growable-showsOr consider the Showrunner Sessions, an 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google. We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: How to Talk to [Mamí & Papí] About Anything can be found here: https://www.talktomamipapi.com/Follow How to Talk to [Mamí & Papí] About Anything host Juleyka Lantigua-Williams on Twitter here: https://twitter.com/JuleykaLantiguaLearn more about Lantigua Williams & Co. here: https://www.lantiguawilliams.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Today, we’re re-airing one of the most popular episodes from the 3 Clips archives. Jay breaks down what makes Gimlet Media’s StartUp so arresting -- especially during moments when nothing all that gripping ACTUALLY happened.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. CONSIDER THE WORKSHOP: In the Showrunner Sessions, learn how to make a podcast that makes a difference. Join Jay and a group of your peers in this 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google.We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: StartUp can be found here: https://gimletmedia.com/shows/startupFollow StartUp host Alex Blumberg on Twitter here: https://twitter.com/abexlumbergFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a great podcast. Robert talks about his process; the importance of planning, structure, and doing your research; and he emphasizes why you should “write it down.” NEWSLETTER: Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one. Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built. INSIDE THIS EPISODE: Robert Rose’s This Old Marketing can be found here: https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Follow Robert Rose on Twitter here: https://twitter.com/Robert_Rose Learn more about Robert Rose here: https://robertrose.net/ Visit The Content Advisory here: https://contentadvisory.net/ Find Robert’s podcast The Weekly Wrap here: https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)

When journalist Jake Warren met Aimen Dean -- a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics -- he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, he was determined to get Aimen behind the mic. But there were a couple of problems: the guy could talk for nine hours, and would sometimes get pretty deep in the weeds. So they brought in Thomas Small -- an author, documentary film producer, Middle East scholar, and good friend of Aimen’s - to be co host.The resulting podcast, CONFLICTED, from Jake’s company Message Heard, breaks down the complexities of history, religion and politics of the Middle East and puts them in a global context. The first season begins with 9/11 and focuses on the War on Terror and associated conflicts in the region. The second season is about the post-Cold War New World Order and how that era of US dominance affected the Middle East, and beyond. To the listener, it sounds like Thomas and Aimen are having a friendly conversation, sprinkled with Aimen’s often heart-stopping personal stories. But as you’ll hear, there’s lots of work that goes on behind the scenes to get to this place.In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Jake Warren about the large and small choices that make CONFLICTED a success - not only with Middle East politics nerds, but among a general audience too.NEWSLETTER:Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS:https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one.Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built.INSIDE THIS EPISODE:CONFLICTED from Message Heard can be found here: https://messageheard.com/our-podcasts/conflicted, or wherever you get your podcasts. Selections played on this episode of 3 Clips are from Season 1, Episode 2: The War on Terror: https://play.acast.com/s/conflicted/waronterrorFollow Jake Warren, founder of MessageHeard, on Twitter: https://twitter.com/TheJakeWarrenFollow CONFLICTED on Twitter here: https://twitter.com/MHconflictedListen to the podcast Undiscovered, hosted and reported by Jake Warren: https://messageheard.com/podcasts/undiscoveredFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You...