SE4 EP53: Scaling a Direct-to-Consumer Brand with Social Advertising

Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign.   She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC.   Today, Erin runs Shorebird Media, a digital marketing agency that helps direct-to-consumer brands grow and scale.   As social media advertising has become increasingly complex, Erin will be taking us through the intricacies of scaling your direct to consumer eCommerce brand, with her specialized knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon.   She specializes in performance marketing to deliver a higher return for businesses.​    

 

-----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★