SE3 EP61: Leveraging User Generated Content Marketing for Community Growth and Building Credibility
On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goes into details about: The power of building a community around your product brand Why user-generated conte
2X eCommerce Podcast · Kunle Campbell
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.
Jose goes into details about:
- The power of building a community around your product brand
- Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
- How to request, curate and broadcast user-generated content
- Why you should use user-generated content in your paid advertising
- How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.
-----------
SPONSORS:
This episode is brought to you by:
Klaviyo
Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.
★ Support this podcast ★