Season 9 · Episode 40
Digital Products → How Ryan Sold a Million Stars
2X eCommerce Podcast · Kunle Campbell
July 16, 202440m 58s
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Show Notes
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.
Guest’s Links:
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
- (00:00) - How Ryan Sold a Million Stars
- (04:10) - Introduction to Digital Products
- (04:24) - From Insurance to E-commerce
- (05:47) - Building the First Digital Product
- (07:55) - The Star Dedication Concept
- (10:05) - Developing the Star Dedication Platform
- (13:58) - Launching with Groupon and Other Platforms
- (20:45) - Collecting Customer Feedback
- (21:54) - Expanding Product Offerings
- (23:11) - Business Growth and Exit Strategy
- (25:23) - Revenue and Side Business Insights
- (26:04) - Full-Time Job and Side Hustle
- (26:53) - Decision to Sell the Business
- (31:09) - Life After Selling the Business
- (32:35) - Current Ventures and Advice
- (37:17) - Final Thoughts and Takeaways
- Kunle Campbell - Host
- Ryan Hart - Guest
Topics
entrepreneurshipdigital productseCommercemarketingpersistenceinnovationsalesstartupbusiness growthpassive income