The Power of Options
2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns
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Show Notes
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
LINKS
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden
"6 Psychological Tactics Behind the Starbucks Menu" by Kent Hendricks