Productized Vs Customized Services and Monthly Recurring Revenue
2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns
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Show Notes
David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake.
Links
"Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal" by David C. Baker
The End of Average: How We Succeed in a World That Values Sameness by Todd Rose
Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō
"Unbundling the Corporation" by John Hagel III and Marc Singer for Harvard Business Review