Episode 155
Innoficiency in Your Agency
2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns
January 18, 202338m 55s
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Show Notes
Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David.
Links
"The Marketing Procurement Problem"