Episode 198
How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns
September 11, 202429m 47s
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Show Notes
Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.
LINKS
"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com