Four Segments of New Business
2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns
June 6, 201827m 31s
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Show Notes
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.
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