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Ditch the (Sales) Script
Episode 179

Ditch the (Sales) Script

2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns

December 20, 202324m 30s

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Show Notes

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.

Links

"Ten Set Pieces"

"Mastering the Value Conversation"