PLAY PODCASTS
Creating a Premium Pricing Culture
Episode 193

Creating a Premium Pricing Culture

2Bobs—with David C. Baker and Blair Enns · 2Bobs - with David C. Baker and Blair Enns

July 3, 202431m 5sExplicit

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

"Creating a Culture of Premium Pricing" by Blair Enns at WinWithoutPitching.com

"Have we Hit Peak Strategy?"

"Be the Client You Want to See in the World"