PLAY PODCASTS
Are Email Newsletter Even Viable Anymore?
Episode 197

Are Email Newsletter Even Viable Anymore?

2Bobs—with David C. Baker and Blair Enns

August 28, 202429m 37s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Every few years we're told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong.

Links

David's article on Punctuation.com (subscribe to his newsletter at the bottom of the page)

"Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It" by Rand Fishkin