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Always Be Anchoring
Episode 216

Always Be Anchoring

2Bobs—with David C. Baker and Blair Enns

May 21, 202530m 26s

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Show Notes

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

Links

"Anchor High" by Blair Enns for winwithoutpitching.com