![206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger](https://static.libsyn.com/p/assets/a/5/c/e/a5cee76b9b73663d/Podcast_Chris_Lochhead.jpg)
206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries · Mani Vaya
September 16, 20191h 10m
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Show Notes
Don't try to beat the competition. Instead make it irrelevant by:
- Defining a new category
- Developing the category
- Dominating the category
Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.