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19:[Marketing] Youtility - Jay Baer| 3 Keys to selling MORE by selling LESS

19:[Marketing] Youtility - Jay Baer| 3 Keys to selling MORE by selling LESS

2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries · Mani Vaya

July 25, 201644m 54s

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Show Notes

How can we sell more by selling less? Jay Baer's Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Jay Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.