Put Something Out and See What Happens

"For me that was a very hard thing to let go of. Like the fact that oh, it has to be perfect and then we put it out. Because that's the way I was used to with packaging. That's the way I worked with packaging or with exhibition. Like, you can't hang this on the wall if it's not perfect. You can't have people come and look at this beautiful exhibition if it's not well put together and everything is in its right place, so I looked at product the same way. Then I realized that it's not that way. It's okay to put something out and see what happens." In this episode: * Putting the user first - how to negotiate the needs of advertisers without disruping the reader experience * Cool tools for design, prototyping and managing feature releases * Learning to let go of perfection