#64: 10 Simple Tweaks to Make to Your Business Website

Want to know a few simple tweaks to make to your business website to help keep people hanging out on it longer? Catch this episode where I review three small business websites and recommend 10 things they (and you!) could optimize on their sites to grow their sales.Last week, I threw up a story on Instagram and I asked if anybody wanted any feedback on their business websites. I got a flood of people requesting me to take a look at what they had up, but I narrowed it down to three people. I'm going to look at three business today and talk about their websites, and some things that they could do to tweak them in order to make them kind of work a little bit better, or optimizing a bit so that they're really more pointed towards selling. I teach about websites a lot inside of my program. And whether it is impact business academy, or whether my new program Small Business Builder, websites have focused on both, because one of the mistakes that a lot of us making business is we focus our energy on our websites looking really pretty, but don't put any effort into actually optimizing them to do what we need them to do, which is to bring us leads that convert into customers.In this episode:[4:56] #1: Make sure you're using the right URL for your site.[9:52] #2: Don't forget about your Favicon![11:17] #3: Optimize your above the fold of your site.[18:06] #4: Move your social media links to your footer.[18:52] #5: Make sure your Call to Action buttons stand out.[22:08] #6: Embed your email signup on your site directly. [24:09] #7: Dial in on your lead magnet.[26:13] #8: Put yourself on your homepage![28:44] #9: Talk about your benefits, not just your services.[32:00] #10: Don't forget about your footer!Links in this episode:Learn more about the businesses featured in this episode!Somm Grape Pairings Sarah Reckman & Co. Do Re Mi Bracelets Etc. [17:02] STAND OUT: A Business Builder Bootcamp - JOIN THE WAITLIST!Learn the 3-step framework to grow your business online QUICKLY. STAND OUT is the ultimate LIVE business promotion bootcamp…and it’s FREE. Join me for 7 days of trainings where you'll learn how to ramp up your online presence, create a kickass brand and nail the strategy to grow your biz online.Let’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow