#48: From Architect to Artist: How She Built the Business of Her Dreams with Amanda Ferguson

On this episode I have one of my recent graduates, Amanda Ferguson! Amanda is the owner and artist behind When Studio which specializes in Archival Fine Art Prints. We had a very inspiring chat about why pursuing this dream of building this business was so important to her. An Architect with a thing for Art - Amanda has been drawing for as long as she can remember. "When I grow up, I want to be an Artist" she would declare as a bubbly four-year-old to whomever would listen. A few decades later, she is living her dream, creating bright, bold, happy prints and cards with an eco-edge. Born out of the pandemic, When Studio was founded on the idea of seizing the moment, making the most of each day and reviving your favourite spaces with all the happy vibes. InstagramEtsyWebsite - LAUNCHING JANUARY 26THExciting News!If you've been thinking that this is the time for you to start your own business, or if you have a business that you've been running for a while, and you're ready to take it to the next level, then I invite you to join me in my FREE 30-day business kickstarter called the Business Idea Bootcamp. We officially kick off January 18th, and I'm going to be walking you through a whole month of trainings, focusing on eight key decisions that every business owner needs to be making in order to take their idea into from spark to launch. Join me at janditchfield.co/bootcamp!In this episode:[5:12] The journey from Architect to Small Business Owner[14:44] Defining my ideal client and who I was connecting with the most[27:28] How has the journey been as a woman?[30:00] “So this is a launch with attitude”[36:50] Launching – Living out that dream for my younger self Links in this episode:[41:31] Business Idea Bootcamp: A 30-Day Business Kickstarter for Female Entrepreneurs in the MakingLet’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Apple PodcastsGoogle PodcastsSpotifyAmazon MusicJoin Jan every Thursday as she givReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow