#44: How to Grow Your Business Using Video with Virginia Kerr

Hate the thought of having to get on video to market your business? Then this is the episode you've been waiting for!This week on the podcast I have a VERY special guest who is someone I’ve admired for a long time, Virginia Kerr! She sat down with me, and we had a phenomenal conversation about improving how we use video to grow our business. With over 177,000 followers on Instagram and 942,000 followers on Instagram, she knows a thing or two when it comes to video strategy. Using her 20+ years of experience in television and working in newsrooms, Virginia now teaches business owners how to show up with confidence on camera so they can grow their audiences and revenue.She joined me for a conversation all about:The biggest mistakes that small business owners make on video and how to fix themSimple ways to feel more confident on camera and how to start when you’re new to video marketing for your businessWhy you should ditch the wing-it video strategy you’ve been using in your business and put a system in placeAnd how to be see as the go-to expert in your field WebsiteInstagramTikTokYoutubeIn this episode:[4:54] This is Virginia Kerr[15:08] When did things really take off for you?[19:06] Avoid these red flags when you start getting on video[27:03] I’ve never done a reel before. HELP![28:36] Simple ways to feel confident on video[37:01] “My favourite is Cat Lady Carol”[42:15] Advice for someone just starting out?Links in this episode:[45:31] Business Idea Bootcamp - JOIN THE WAITLIST! Helpful Links:The 4 Behind-the-Scenes Secrets to Transform Your Followers into Customers Workshop 100 Email Subject Lines That Will Make Your Readers Click OPEN!Let’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Apple PodcastsGoogle PodcastsReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow