29 // How to Grow Your Podcast (3 Proven Ways to Boost Your Podcast Downloads)

If you’ve been wondering how to grow your podcast and get more podcast downloads, you’re not alone. I talk to so many entrepreneurs who start a podcast thinking the audience will naturally grow over time, only to find themselves stuck under a hundred downloads an episode and wondering what they’re doing wrong. The truth is that how to grow your podcast has a lot less to do with posting more content and a lot more to do with understanding how discoverability actually works.In this episode, I’m breaking down three of the biggest drivers behind podcast download growth that most hosts completely overlook: charts, mentions across the internet, and search. When you understand how these three areas influence podcast marketing and visibility, you can start making small strategic shifts that lead to real audience growth.We’ll talk about how chart momentum works and why choosing highly searched topics can help you get more podcast downloads when new episodes go live. I also walk through why backlinks and mentions are one of the most overlooked parts of podcast marketing for business. When other websites, blogs, and podcasts talk about your show and link back to it, those signals strengthen your authority and expand your reach.Finally, we dive into search and why SEO plays such an important role in evergreen marketing for your podcast. Creating blog posts for your episodes and choosing topics people are actively searching for can turn your show into a long-term discovery engine that supports your online marketing, lead generation, and sustainable business growth.If you’ve been trying to figure out how to grow your podcast and build a show that consistently attracts new listeners, this episode will give you three practical areas to start focusing on right away.Ready to Turn Your Podcast Into a Revenue Stream? If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business. Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish. This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media. 👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow