#284: What You REALLY Need to Know About Paid Ads Before You Start

Wondering if you’re ready to invest in paid ads for your business? Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.Megan shares her expertise on why paid ads aren’t a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you’re setting yourself up for success—without wasting precious dollars.If you’re on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.In this episode, you’ll learn:How to know when it’s the right time to move to paid adsThe biggest mistakes people make when starting out with paid advertisingHow ads can help you build your email list and grow your audienceWhy paid ads aren’t a “set it and forget it” strategyMegan’s top tips for getting the most out of your ad budgetGrab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields! Resources mentioned:Learn more about the Sprint Course Collective here!Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow