#236: Ask Jan - How can I clearly explain who my ideal customer is and how I help them?

I'm walking into 2024 with a new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week.Today's question comes from Robyn Sessoms, "how can I clearly explain who my ideal customer is and how I help them?"Clarifying your elevator pitch so you clearly state who you help and how is one of the most difficult tasks in business!But, I'm here to help. In tis episdoe we cover...The best questions to ask when you're drilling down on your ideal customer avatarHow to craft the perfect value propositionThe 2 best ways to explain your elevator pitch Submit a Question to Jan and Be Featured on No BS Business SchoolGot a business roadblock that's been keeping you up at night? Wondering how I navigate the twists and turns of running my own business? Whether it's about day-to-day operations, launching, marketing, podcasting, or anything else under the business sun, feel free to fire away with your questions and I'll answer them (and feature your business) on an upcoming episode of No BS Business School.Visit janditchfield.co/askjan to submit a question. Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow