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#206: How to Navigate Authenticity in Business with Erica D'Eramo
Season 3 · Episode 206

#206: How to Navigate Authenticity in Business with Erica D'Eramo

Run Your Damn Business | Grow Your Online Business, Evergreen Sales, Passive Income, Start a Podcast, Make Money Online · Jan Ditchfield | Online Business Strategist + Evergreen Sales & Podcast Marketing

September 28, 202339m 44s

About this episode

Are you, like me, wrestling with the idea of authenticity in your business?In a world where we're constantly told to "be ourselves" online, it can sometimes feel like we're walking a tightrope between being genuine and protecting our businesses and personal lives. So, here's the big question: How much of our true selves should we reveal in the digital realm?Join me in this candid and thought-provoking episode as I sit down with a very special guest, Erica D'Eramo. Erica is the Founder & CEO of Two Piers Consulting, a consultancy dedicated to supporting underrepresented communities, with a special emphasis on women, in their pursuit of fulfilling careers. Together, we'll peel back the layers of this authenticity onion. We'll talk about the fears and uncertainties that come with being your authentic self online and how to strike that elusive balance between sharing your truth and maintaining a sense of privacy.As entrepreneurs, and subject matter experts navigating the online landscape, we all grapple with these questions. And in this episode, we aim to provide some clarity. Erica will share her own journey and the lessons she's learned as a business trailblazer.So, whether you're a business owner trying to figure out how much of your real self to put out there or just looking to be more genuine in your online interactions, you're in the right place. Join us for this authentic conversation, and let's explore together how to show up as our true selves in business while safeguarding our brands and well-being.About Erica D'Eramo:Erica established Two Piers Consulting, a consultancy dedicated to supporting underrepresented communities, with a special emphasis on women, in their pursuit of fulfilling careers. Through this initiative, Erica equips companies with the tools and strategies necessary to initiate and sustain genuinely diverse and inclusive workplaces. She firmly believes that by empowering women and championing gender equality, industries can drive innovation and progress on a broader scale. Links mentioned in this episode:Join Erica's free training: Reclaim the FloorFollow Erica on Instagram

Connect with her on LinkedIn Catch her on the WebReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow