#195: Bro Marketing - Why It Doesn't Work for Industry Experts

There's a whole lot of d*ck-swinging in the online space.If you're like me, you moved your expertise online in-part to the realities of life in 2020 and quickly began taking every course you could buy on a payment plan. Being educated women, we knew that we needed to learn from those who held the "expert" titles online, so we did. And, those tactics worked for a while...until they didn't.That left many of us feeling like failures, or that we didn't have what it took to be an entrepreneur. I'm coming in hard with the 411 on this episode to talk about the elephant in the online room - bro marketing, or bra marketing as I like to call it when we see women practicing these same outdated techniques. So, in this episode of the podcast we're going to explore how authenticity, value, and building genuine connections are the real currency in today's marketing and sales landscape. And why industry experts like you need to learn to sell differently in order to grow you profits and your legacy. Tune in, because by the end of this episode, you'll not only be armed with insights to debunk the bro marketing tactics, but you'll also be empowered to take your marketing strategy to a whole new level of sophistication.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow