#194: A Behind-the-Scenes Conversation with My Rebrand Strategist Steph Weber

I’ve been talking a lot about the rebranding of my business that’s rolling out on August 28th and today I have a true behind the scenes treat for you. I'm joined by the incredible Steph Weber, the CEO of The Weber Co and the mastermind behind the rebranding of my business. Steph and I are going to take you on a journey to unravel the colorful threads of branding's importance, the signs that it's time for a change, and the nitty-gritty of our very own rebranding escapade. From brainstorming sessions that felt like a whirlwind of creativity to the strategic decisions that turned our vision into a reality, and the mindset work I had to do in order to show up bigger in my business – it's all on the table.So, buckle up and let's dive into this energetic conversation with the brilliant Steph Weber. Get ready to uncover the secrets behind the art of branding and the beauty of a well-executed rebrand.About Steph Weber + The Weber Co...Steph Weber is the CEO of The Weber Co, a branding + marketing company that has supported over 100 small businesses in building powerhouse 6 and 7 figure brands. Now she’s taking her years of experience and bringing them to the short term rental industry. With nearly 10 years of experience working as a brand and marketing strategist, Steph helps brands implement the strategy they need to build impactful, profitable businesses. Steph lives in Indianapolis with her husband, Collin, and son, Eli. Together, they enjoy camping in the mountains, sleeping in a tent on top of their 4-Runner. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand. Find her on the web: theweberco.com Follow her on the 'Gram @thewebercoReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow