
#162: Choosing the Perfect Topic (and Framework!) for Your Online Offer (Podcast Workshop Day 3)
Run Your Damn Business | Grow Your Online Business, Evergreen Sales, Passive Income, Start a Podcast, Make Money Online · Jan Ditchfield | Online Business Strategist + Evergreen Sales & Podcast Marketing
About this episode
5 Days to Create a High Converting Digital Offer - Day #3How the heck do you pick a topic for your digital course or membership?This is an important step in the creation process, because the topic you choose will be the foundation of your entire marketing and sales strategy. But with so many options out there, it can be overwhelming to decide what to focus on.That's why I'm going to bring you back the basics of a successful offer and help you make the decision based on your "Foundational 5." Your problem, person, solution, benefits and special sauce. I'm going to be a little controversial in this episode, because you success is less about your passion for the topic than how aligned it is to generating revenue. Tune in to hear why...By the end of this episode, you'll have a clear understanding of how to choose a topic and framework for your digital offer that is not only aligned with your expertise but has a huge demand in the market.So, if you're struggling with picking a topic for your digital offer, tune in to this episode of the podcast. And don't forget to download the free workbook at janditchfield.co/takenotes to follow along and take action on what you learn.Let's do this! Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow