#155: Create and Own Your Brand Online with Vinnie Potestivo

In a world where we get bogged down worrying about what to post next on social media, Vinnie Potestivo is bringing you a fresh perspective on growing your online brand authority.Vinnie Potestivo is an Emmy® Award-winning Brand Advisor who grows personal brands & founder-led businesses by getting them seen, heard, and known by scaling content and media reach. As a television network executive at MTV Networks in the late 90s- early 2000’s he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. His early hits include Punk’d, The Osbournes, TRL...we grew up watching Vinnie’s creativity transform MTV. Vinnie joined me for an inspiring conversation about how we can control our own brands online, while producing content that inspires us and supports the people we’re here to serve through the creation of community.He breaks down some of the greatest lessons from his career that we, as online entrepreneurs can learn from in order to show up with purpose, confidence and intention. We had a rich conversation that will bring you back to your living room in the late 90s binge watching MTV, while leaving you feeling motivated to own your brand voice and create content that adds to the conversation, instead of creating more noise in an already busy online world.I hope you enjoy this conversation as much as I did!Get to know more about Vinnie Potestivo...Vinnie Potestivo is an Emmy® Award-winning Brand Advisor who grows personal brands & founder-led businesses by getting them get seen, heard, and known by scaling content and media reach. Vinnie is the Founding Editor-in-Chief of I Have A Podcast® and Host of LinkedIn Presents: I Have A Podcast® - a podcast that examines the Creator Economy with guests like Mandy Moore, Jamie-Lynn Sigler, Ja Rule, Christina Milian, and Top Business Strategist for LinkedIn Creators and co-host, Judi Fox. Visit Vinnie's Creator Hub online and follow him on the 'Gram. Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow