#152: How Online Marketing Advice is Failing Subject Matter Experts in Business

As an expert in your field, do you find yourself struggling to implement online marketing strategies that truly work for the uniqueness of your business? Have you ever tried following online marketing advice that's supposed to "work for everyone", only to find that it doesn't work for you?In this episode of the show, I'm exploring why online marketing advice often fails subject matter experts in business. We'll take a look at how one-size-fits-all marketing advice can actually be harmful to your business, and why it's important to tailor your marketing strategies to your unique gifts and talents. There's no question that online marketing is crucial for success in today's digital age. Let's help you overcome the common pitfalls that subject matter experts face when trying to implement these generic marketing strategies.If you've been struggling to align your marketing strategy with your expertise, jump into this episode for a mindset shift that will help keep moving you in the right direction. Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow