034: How to Choose the Right Charity to Support with Your Business featuring Emily Bocking

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck.How do you know which organizations are actually making a difference?What should you look for before you donate?And what if you accidentally support something that looks good but isn’t aligned with your values?If you’ve ever asked those questions (quietly or out loud), you’re not alone... and this episode is for you.I’m joined by the brilliant Emily K. Bocking, a bold and ethical fundraiser who’s helped nonprofits raise over $100 million. She’s spent nearly two decades behind the scenes of campaigns big and small, and she’s here to pull back the curtain on what really matters when it comes to giving.We’re talking about the biggest myths around charitable giving (including that outdated admin-cost obsession), how to vet a charity like a pro, and what it means to give back with both heart and discernment.Emily is also teaching an exclusive bonus lesson inside Impact Business Academy called How to Vet a Charity Like a Fundraiser, and today’s episode is your sneak peek into the power of giving with confidence.WHAT YOU’LL LEARN IN THIS EPISODE:✅ What to look for before you choose a charity to support ✅ The truth about admin costs and why they’re not the red flag you’ve been told ✅ How to give from alignment, not pressure ✅ The first steps to building a business that gives back (the right way)3 KEY TAKEAWAYS:1️⃣ You don’t need to be a fundraising expert to give well... just a few good questions.2️⃣ Impact isn’t just about emotion - it’s about intention.3️⃣ Smart giving builds trust, visibility, and purpose in your business.LINKS & RESOURCES:🎓 Learn more about Impact Business Academy: janditchfield.co/impact 💼 Learn more about Emily at: brazenfundraising.comReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow