017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything else will feel harder than it needs to.You’ll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they’re best suited for, and how to figure out which one aligns with your goals.We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.What You’ll Learn:Why marketing isn’t your real problem—and what might beThe 3 business models for doing good (and how they actually work)The pros and cons of each model—no fluff, just real talkHow to audit your own business model and start making strategic changesWhy I created The Good Business Academy and how it’s different from anything out thereMentioned in This Episode:Follow me on InstagramJoin The Business of Good Collective – Free Facebook GroupReady to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you’re offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I’ll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.👉 Learn more about Podcast Growth Strategy here: janditchfield.co/grow