Season 1 · Episode 5
Ocean Spray vs. Twisted Tea: Lessons We Learn When Brands Go Viral
Brand2Brand: The Marketing Show · Brand2Brand.co
May 5, 202118m 36s
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Show Notes
On this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr review recent viral moments and discuss how brand-focused scenario planning can help you prepare. Every company wishes for a brand-making viral moment, but ultimately the effect, whether positive or negative, depends on how that company reacts.
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.